AI assistants
for Bulgarian business.

We build and run AI assistants for Bulgarian SMBs across e-commerce, accounting & legal, and real estate. Live around the clock — without you or your IT team lifting a finger.

AI
60–80%
support tickets handled automatically
8–12%
abandoned carts recovered on average
3–4 wks
from discovery call to live agent
€0
setup fee during the 14-day pilot

Support tickets auto-resolved — 6-month trend

40% 78% Jan Feb Mar Apr May Jun 78%

One agent.
Multiple jobs.

Customer questions, abandoned cart recovery, and real-time parcel tracking via web chat, Messenger, or Viber. Works with Shopify and WooCommerce. Designed for SME teams — no developers or support staff needed on your side.

01 / SUPPORT

Support Agent

Answers buyer questions around the clock — order status, returns, shipping, availability. Trained on your FAQ and store policies.

Handles 60–80% of tickets automatically
Try it → StyleBG Assistant (demo) Support Agent
Do you have a dress in size S? When will I get order #1042? How do I make a return?

Like it? We build this for your store.

Book a free call →

02 / CART RECOVERY

Cart Recovery Agent

Sends a 3-message sequence to buyers who left without purchasing — reminder, incentive, final nudge — via email, Messenger, or Viber.

Recovers 8–12% of abandoned carts
See recovery sequence → PowerUp BG (demo) Cart Recovery

Want this for your store?

Book a free call →

03 / LOGISTICS

Logistics Agent

Answers "Where is my parcel?" in real time by querying Econt and Speedy APIs directly. Proactively notifies customers of status changes.

Econt & Speedy native
Try it → TechZone BG Assistant (demo) Logistics Agent
Where is parcel 1234567890? How many days for delivery? Can I change my delivery address?

Like it? We build this for your store.

Book a free call →

04 / CONTENT

Content Agent

Drafts blog posts on a schedule — topic brief in, publish-ready HTML out. Trained on brand voice and audience. Runs on a cron, delivers to Telegram for review. Used internally — this blog is published by one.

Cron → Telegram review

Live proof: the posts below were drafted by the agent and reviewed by our team.

Read the blog →

Start with a free 14-day pilot — no setup fee. Full plan from €500/mo. Built for SME budgets and owner-operated stores. First agent live in 3–4 weeks.

Book a free discovery call →

Or email hello@pragma-ai.eu

Why Bulgarian SMBs
trust pragma-lab.

We solve real local problems with AI that speaks your language, knows your couriers, and fits your compliance needs.

Accounting & SAF-T

AI-assisted generation and validation of SAF-T audit files for NRA. Ends manual invoice and receipt entry.

Real estate

24/7 lead qualification from imot.bg, OLX, Messenger, and Viber. No missed inquiries after hours.

Legal & contracts

AI document review — clauses, risk flags and summaries in seconds, not hours.

Logistics

Econt & Speedy tracking in real time — even when the customer asks at 2am.

E-commerce

60–80% of support tickets handled automatically, 8–12% of abandoned carts recovered.

Local tools

Built for Microinvest, e-faktura, Bulgarian couriers and payment methods. BG + EN everywhere.

Recovered cart revenue — monthly uplift

0% 8% 15% M1 M3 M5 +15%

We speak your business language — literally. Every agent is bilingual (BG/EN) and integrates with Econt, Speedy, e-Çметка, and Bulgarian payment methods.

Talk to a founder who gets it →

From first call to live agent
in 2 weeks.

01

Discovery call

30 minutes. We map your store, your support load, and the one problem worth solving first.

02

Build & configure

We build the agent, connect it to your Shopify store and couriers, and train it on your products and policies.

03

14-day pilot

Agent goes live on your store. We monitor every conversation and tune responses daily.

04

Monthly retainer

We run it, update it, and report on it every month. You talk to a founder — not a support ticket.

Where AI saves your team time

60% auto-handled Support 60% Cart recovery 25%

Common questions.

How long does setup take?

Two weeks from signed contract to live agent. Discovery → build → pilot. We've done it repeatedly and the timeline is fixed, not estimated.

Which platforms does the agent work on?

Web chat embedded on your site, Facebook Messenger, and email. Viber available as a paid add-on (€100/mo pass-through). Shopify is the required e-commerce platform for Phase 1.

Does it work with Econt and Speedy?

Yes — the logistics agent pulls live tracking data from both couriers and answers "where is my order?" automatically, in Bulgarian.

Is my customer data safe?

All agents run on a dedicated VPS — your data never touches shared infrastructure. We don't store conversation logs beyond 30 days, and we sign a DPA as part of every engagement.

What happens if I want to cancel?

30-day notice, no penalty. We hand over all configs and documentation so you're never locked in.

Do you work with stores outside Bulgaria?

Phase 1 focus is Bulgarian e-commerce (BG language, Econt/Speedy, BGN/EUR pricing). EU expansion is on the roadmap for 2027.

Why publish your prices when competitors don't?

Because "contact us for pricing" wastes your time. €500/mo for Managed AI Agents and €690/mo for Marketing Intelligence — you know before you call.

What's the difference between a chatbot and an AI agent?

A chatbot follows a fixed script. An AI agent understands free-form questions, pulls live data (orders, tracking, inventory), and handles conversations it wasn't explicitly programmed for.

A 4-person team.
You talk to a founder.

pragma-lab is a 4-person consultancy. No account managers, no ticket queue.

Radoslav Mitov
Solution Architect — DevOps, Cloud, Infrastructure
LinkedIn →
Zhecho Zhechev
Cloud & Network Engineer — AWS, Cisco CCNP/CCSP
LinkedIn →
Veselin Yanev
Cloud Architect — Multi-cloud, DevOps Operations
LinkedIn →
Radoslav Dyulgerov
Software Engineer — Backend, DevOps, Telecom Systems
LinkedIn →
Certifications
AWS Solutions Architect Professional AWS Solutions Architect Associate Kubernetes CKA Google Cloud Network Engineer Cisco CCNP/CCSP Bulgarian Invoice OCR SAF-T Compliance Ready AI Agents > Chatbots BG SMB Expertise

Marketing Intelligence Layer.

Weekly AI-powered cross-channel marketing reports. Meta, LinkedIn, GA4, and Shopify in one analysis — what's working, what's wasting budget, and what to do next week.

01 / INSIGHT

Cross-channel insight

Meta Advantage+ optimizes inside Meta. LinkedIn Accelerate inside LinkedIn. We connect the dots across all your channels.

02 / REPORTING

Weekly actionable report

Every Monday, 3–5 specific recommendations with expected revenue impact in EUR. Bilingual EN+BG.

03 / REVIEWED

Founder-reviewed, AI-powered

Claude does the heavy analysis. A Pragma founder reviews every report before it reaches you.

Plans from €690/mo. Free 7-day audit — no commitment. audit@pragma-ai.eu or book a call →

Six service lines.
One team.

Each pillar is a standalone service — or combine them for a full AI transformation of your operations.

Projects start at €2k for focused workflows; most engagements land between €3–8k. Email hello@pragma-ai.eu with what you're trying to build.